Hey, it's me!
Konstantina Symeonidou
I’m passionate about turning digital challenges into efficient solutions. Whether it’s optimizing conversions, managing content, or coordinating projects, I do it with curiosity, precision, and a touch of humor.
✨ 6+ years of experience in digital business.
✨ 8.000+ (re)published pages.
✨ Strategic and creative mind to identify and create impactful optimization opportunities – for websites, online stores and landing pages.
✨ Technical expertise to implement ideas and changes – experience in several CMS, website builders and shopware systems.
✨ Highly organized Virtual Assistant – less stress, more productivity.
My Expertise
From CRO to content – turning ideas into results.
🚀
Optimizing Conversion Rate
I identify barriers in the user journey and implement targeted improvements to increase conversions.
Turn more visitors into customers. Data-driven, user-focused, result-oriented.
🔬
Conducting A/B Testing
I create and manage structured tests to validate hypotheses and uncover what truly drives performance. Every test delivers actionable insights for long-term growth.
Make every decision backed by data.
🌐
Creating Online Pages
I transform ideas into high-performing pages (Landing, Funnel, Website, PDP etc.) From planning to launch, I focus on clarity and usability which inspires users to take action.
Pages that drive results.
✏️
Managing Content
I keep websites and online shops up-to-date and consistent. From product listings to blog updates, I manage content that keeps your audience engaged.
Content that works and engages.
🤝
Providing VA & Project Mgmt.
I support you by handling day-to-day operations, coordinating projects, and organizing workflows.
Less stress, more productivity.
Strategic mind. Creative heart. Technical hands. That's me.
My Work Journey
Adventures in optimization, creation, and the occasional deadline dash.
01/2025 - 06/2025
Primal Harvest
DIGITAL CONTENT MANAGER
✓ CRO Funnel Pages – from concept to implementation. Ensured funnels are both user-friendly and conversion-focused.
✓ A/B testing. Optimized performance through data-driven decision-making.
✓ Concept, management, and final approval of funnel and landing pages. Guaranteed consistent quality and alignment with business goals.
✓ Project management for product launches. Delivered on time and within scope by coordinating tasks and stakeholders.
✓ Digital collaboration with international colleagues. Enabled efficient teamwork across diverse and distributed teams.
03/2021 - 12/2024
Vorwerk Deutschland
E-COMMERCE MANAGER
✓ Website & Online Shop Optimization – from concept to implementation. Ensured a seamless customer journey and alignment with business strategy for better performance.
✓ A/B Testing. Made data-driven decisions to continuously improve conversion rates and user experience.
✓ Content Planning & Implementation. Guaranteed consistent, engaging, and brand-aligned content across the digital touchpoint.
✓ Landing Page Design & Implementation. Provided targeted customer journeys and higher conversion rates for campaigns.
✓ Bug reporting & User Acceptance Testing (UAT). Secured high quality and reliability of digital platforms before release.
✓ Project Management. Smooth coordination of large-scale campaigns across departments.
03/2019 - 02/2021
Walbusch
E-COMMERCE WORKING STUDENT
✓ Creation of content pages – from Landingpages to PDPs.
✓ Dashboard Creation and Data Analysis to identify new opportunities for an optimized customer journey throughout the digital pages.
✓ Quality assurance of existing and new content. Secured high quality and reliable pages.
✓ Project Management Assistance. Organized tasks, deadlines, and resources.
My Tool Skills
The platforms and apps that power my daily workflow.
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Adobe Experience Manager
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SAP Commerce Cloud
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Adobe Target
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Microsoft Clarity
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Jira & Confluence
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Asana
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Mailtrap
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Canva
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Shopify
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Convertri
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Hotjar
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Google Analytics
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Statsig
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VWO
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Replo
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Unbounce
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First Spirit
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Wicked Reports
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OptiMonk
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Google Ads
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HTML-Code
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Figma
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Webflow
My Diplomas
From lecture halls to landing pages.
Master of Arts
2019 - 2021
Rheinische Fachhochschule, Köln
Semester Abroad
2014
James Cook University, Singapore
Bachelor of Arts
2012 - 2015
Europäische Fachhochschule, Brühl