Hey, it's me!
Konstantina Symeonidou
✨ With 6+ years of experience in digital business I help companies create websites that are intuitive, user-focused and built to perform.
From identifying usability and conversion barriers to implementing data-driven improvements, I combine UX, CRO, A/B testing and technical expertise to turn optimization ideas into measurable results.
My Expertise
From insights to implementation
🚀
Website & Usability Optimization
I identify usability and conversion barriers, uncover optimization opportunities, and create user-focused improvements that help visitors navigate, engage, and convert more effectively.
Better usability. Better experiences. Better results.
🔬
A/B Testing
I design and run data-driven experiments to validate optimization ideas, measure their impact, and uncover what truly improves user experience and business performance.
Data-driven decisions. Measurable results.
🌐
Creating Online Pages
From websites and landing pages to product detail pages, I create intuitive digital experiences that combine usability, clear user journeys, and conversion-focused design.
Designed for users. Optimized for growth.
✏️
CMS & E-Commerce Systems Expertise
I implement optimization ideas in CMS and e-commerce platforms, ensuring concepts are translated into functional, scalable experiences.
From concept to implementation.
My Tool Skills
The platforms and apps that power my daily workflow.
🛒
Website & E-Com
Adobe Experience Manager
Convertri
FirstSpirit
Mailtrap
Replo
SAP Commerce Cloud
Shopify
Unbounce
Webflow
WordPress
🎯
Optimization & Experimentation
Adobe Target
Figma
Google Analytics
Hotjar
Microsoft Clarity
OptiMonk
Statsig
VWO
Wicked Reports
🛒
Collaboration & Productivity
Asana
Canva
Confluence
Google Drive
Jira
Microsoft OneDrive
Microsoft Teams
My Work Journey
Adventures in optimization, creation, and the occasional deadline dash.
01/2025 - 06/2025
Primal Harvest
DIGITAL CONTENT MANAGER
✓ CRO Funnel Pages – from concept to implementation. Ensured funnels are both user-friendly and conversion-focused.
✓ A/B testing. Optimized performance through data-driven decision-making.
✓ Concept, management, and final approval of funnel and landing pages. Guaranteed consistent quality and alignment with business goals.
✓ Project management for product launches. Delivered on time and within scope by coordinating tasks and stakeholders.
✓ Digital collaboration with international colleagues. Enabled efficient teamwork across diverse and distributed teams.
03/2021 - 12/2024
Vorwerk Deutschland
E-COMMERCE MANAGER
✓ Website & Online Shop Optimization – from concept to implementation. Ensured a seamless customer journey and alignment with business strategy for better performance.
✓ A/B Testing. Made data-driven decisions to continuously improve conversion rates and user experience.
✓ Content Planning & Implementation. Guaranteed consistent, engaging, and brand-aligned content across the digital touchpoint.
✓ Landing Page Design & Implementation. Provided targeted customer journeys and higher conversion rates for campaigns.
✓ Bug reporting & User Acceptance Testing (UAT). Secured high quality and reliability of digital platforms before release.
✓ Project Management. Smooth coordination of large-scale campaigns across departments.
03/2019 - 02/2021
Walbusch
E-COMMERCE WORKING STUDENT
✓ Creation of content pages – from Landingpages to PDPs.
✓ Dashboard Creation and Data Analysis to identify new opportunities for an optimized customer journey throughout the digital pages.
✓ Quality assurance of existing and new content. Secured high quality and reliable pages.
✓ Project Management Assistance. Organized tasks, deadlines, and resources.
My Diplomas
From lecture halls to landing pages.
Master of Arts
2019 - 2021
Rheinische Fachhochschule, Köln
Semester Abroad
2014
James Cook University, Singapore
Bachelor of Arts
2012 - 2015
Europäische Fachhochschule, Brühl